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MYKITA

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Every time I meet someone who has traveled to Berlin, they remark on how interestingly beautiful the city is. It’s not a romantic beauty like the streets of Paris or a bustling beauty like New York City. Walking around Berlin you see rich history on every corner but you also see the new, modern developments that have popped up as parts of the city have been rebuilt. It’s this mix of old and new that makes the city utterly magnetic and each person in it is representative of it’s own unmistakable style. For us, eyewear brand Mykita embodies this genuine, fresh and undeniably ‘cool’ aesthetic to its core.

Mykita products are manufactured in the heart of Berlin at the company’s iconic Mykita Haus. This location houses every process of the business from the design and manufacturing, to the finishing touches and the marketing. The holistic approach Mykita has chosen is rare in the eyewear business and is evident in the meticulous attention to detail displayed in each design the brand produces. Each frame is made of either the highest grade acetate or surgical quality steel, which gives the Mykita products their signature flexibility and lightness.

The patented hinges have become an iconic feature of all Mykita designs as they have been completely stripped back to basics, abandoning all unnecessary parts including screws. These innovative designs are all made with the Mykita motto in mind; “the technical solution must at the same time be an aesthetic one.” The snap hinge technology is not only functional but part of the design of the frames. It enables you to see exactly how the product is put together and is the perfect way to show off how brilliantly minimal the Mykita frames are.

The frames that Mykita produces, much like Berlin itself, showcase a base of tradition and classic design, accented with features that bring the best of the past into the present. In my opinion, Mykita designs take a ‘less-is-more’ approach to fashion.

There is a confidence that comes from wearing a design that is clean, elegant, structural and oozing with the superiority that good quality products bring. These frames are bold and understated all at once, and are for people who want to wear a piece of iconography every day.

 As if we needed any other reason to love Mykita, the brand has teamed up with international artists and designers to create some truly memorable collections. These collaborations include Damir Doma, Bernhard Willhelm, Marios Schwab, Martin Margiela and Alexandre Herchcovitch. The decisions that Mykita have made in the choice of the artists and designers they collaborate with are testament to the exclusivity and uncompromising ideals of the brand. The looks, while all different, showcase the charisma of Mykita designs and their customers.

Why I love Mykita (and you will too):

  • Light weight and comfortable
  • Expertly engineered to last
  • Unisex
  • Timeless
  • Superb Design
  • Origami-like construction
  • At eyeclarity Emporium, we are stock and extensive range of both the sunglasses and optical ranges for Mykita, including pieces from the decades, lite and collaboration collections. Mykita makes glasses for real people to wear every day. Whether your look is bold and eccentric, or minimal and classic, there is a piece to suit your style in the Mykita range. Check out our display today at eyeclarity Emporium and try them out for yourself! Our eye styling experts are more than happy to assist you help you choose eyewear that is uniquely you.
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