eyeclarity has been awarded Australian Retail Association eftpos Victorian Retailer of the Year 2011.

ARA Executive Director Russell Zimmerman said By Dezign from NSW scooped the national title of eftpos 2011 Australian Independent Retailer of the Year from three other state winners including:

• eyeclarity (Victoria)
• Glitter and Dance Fabric Specialists (QLD)
• Young @ Heart Fashions (Tasmania)

Other national award winners announced at the 2011 ARA Australian Retail Awards breakfast included the 2011 Deakin University Australian Retail Graduate of the Year awarded to Sherryl Munday, the 2011 Shopping Centre Council of Australia Retail Employer of the Year awarded to Myer and the Visa 2011 Australian Retailer of the year awarded to 7- Eleven

The ARA Australian Retail Awards program recognises the outstanding achievements of individual retail players, the growth and development of retail businesses and contributions towards retailing in Australia.