2011 BRW AMP Capital Retailer of Year Best Use of Technology

eyeclarity has won Best Use of Technology Retail Award for its unique myeyes touch screen kiosk it has developed.
After hundreds of nominations and a round of mystery shopping. The awards were judged by a panel of experts including BRW editor in Chief Sean Aylmer, BRW editor Kate Mills, BRW flagship editor Tom Brentnall, Monash University business and economics, Australian Director for retail studies Colin McLeod and former Woolworths Chief Executive and Fairfax non executive Chairman Roger Corbett.

Lorna Jane was revealed as the Outstanding Retailer of the Year. Other winning retailers included:

• Mall Music – New Retailer of the Year
• The Athlete’s Foot – Innovation in Retail
• Bakers Delight – Sustainability Retailing
• Grill’d – Successful Retail Marketing of the Year (supporting Movember)
• eyeclarity – Best Use of Technology in Retail

The quality of this year’s BRW AMP Australian Retailer of the Year winners finalists was extremely high,
eyeclarity has showcased innovation, determination and resilience to be chosen as a winner for 2011 for it’s unique software it has developed.